Why It Works: Mr. Summit, the Southbank café with the orange lids
You've seen their orange lids all over Southbank. Four café marketing lessons from a Melbourne café doing things right.
Read the articleCafé & restaurant marketing blog
Marketing ideas for independent cafés and restaurants in Melbourne, and Why It Works, our series on local venues doing things right.
Why Your Café Loyalty Card Isn't Building Loyalty (And What Works Instead)
The classic "buy 10 coffees, get one free" card rewards customers who were already coming back. What works instead.
Read the article
Building Brand Loyalty Through Targeted Advertising Techniques
Six targeted advertising techniques that turn customers into loyal regulars, from customer data to retargeting.
Read the article
Maximising Your Brand's Impact with Effective Marketing Strategies
Eight marketing strategies to make your brand stand out, from knowing your audience to adapting to trends.
Read the article
Top Tips for Launching a Successful Shopify Store
From choosing a niche to customer service: what to get right before and after you launch your Shopify store.
Read the article